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Actavis Trading

Company name:  ACTAVIS TRADING

Industry:  Pharmaceutical Industry

Introduction: Actavis Trading is one of the world's leading players in the development, manufacture, and sale of first-class generic pharmaceuticals. The successful integration of a number of acquisitions has helped position Actavis among the world's largest companies in the industry. Founded in 1956, the Group has more than 10,000 employees operating in over 40 countries around the globe. Actavis' headquarters are in Iceland.

An extensive network of sales and marketing offices enables effective market penetration, positioning the Group strongly in the world's largest markets for generic pharmaceuticals. Actavis continues to invest heavily in research and development, pursuing a determined first-to-market strategy and positioning itself to take full advantage of future opportunities.

Services/Products: Actavis Trading offers one of the broadest product portfolios and strongest pipelines in the generics industry with around 830 products on the market and about 350 products under development and pending registration. Actavis Trading products are registered in more than 60 countries and the group had more than 660 product and market launches in 2008.

Contacts: Djordja Stanojevica 12, 11070 Beograd; phone: +381 11 2099 308; fax: +381 11 2099 301; e-mail: mgedosev@actavis.rs ; web: http://www.actavis.rs/ .

Company team: Pavle Marjanović, Country Manager for Serbia and Montenegro, E-mail: info@actavis.rs; Maja Gedošev, Communications Manager, E-mail: mgedosev@actavis.rs.

A word from Pavle Marjanovic, Managing Director of ACTAVIS TRADING

1. What are the core values of the ACTAVIS TRADING business philosophy?

Actavis has four core values: The Orange Way

The values influence the way we tackle things and provide us with a common framework against which to judge every aspect of our performance.

The Orange Way

Think smarter about what, when and how you do things.

Keep simple and keep costs down as a result.

Be connected with your colleagues, environment and objectives.

Look beyond the present, efficiently foreseeing customers' needs, pipeline requirements and anticipating problems before they arise.

The Orange Way expresses how we must act as individuals.

2. How do you perceive ACTAVIS TRADING strategy for further growth on this market?

Our strategy is to create value in pharmaceuticals:

We create value for our customers by bringing first-class generics to market faster.

We create value for our employees by providing a challenging and exciting workplace.

We create value for our shareholders by running a profitable and fast-growing company.

3. What is in your view the role of the FIC and what are your expectations?

We see FIC as an important business association in Serbia, gathering all the main stakeholders from the private sector. We would like to use FIC platform to exchange ideas, experiences and best practices with the final goal of improving the business environment in Serbia along with other partners and stakeholders.