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Foreign Investors Council
47, Gospodar Jevremova Street, IV Floor, 11000 Belgrade, Serbia
Phone: +381 11 3281 958, 3281 965
e-mail: office@fic.org.rs

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Member News

13. February 2020.

VIP TO REBRAND TO A1 THIS YEAR

Telekom Austria (TA) will rename its Serbia-based company Vip to A1, thus completing the re-branding of its subsidiaries in the countries of theregion, TA CEO Thomas Arnolder said yester-day in Vienna.

In addition to Austria and Serbia, TA also operates in Bulgaria, Croatia, Belarus, Slovenia, and North Macedonia. Bulgaria’s Mtel and Slovenia’s Si Mobile have been renamed to A1. Operators in Croatia and Macedonia, which used to bear the same name as the one in Serbia (Vip), have also been renamed. The transition to a single brand has been in the works for two years. In 2019, TA Group’s turnover rose by 2.9% to EUR 4.5 bn. “We are growing in all markets and all segments,” Arnolder explained. In 2020, TA expects its turnover to increase by 1-2%. Ar-nolder pointed out that the number of mobile telephony users was going up, and the Bulgarian market was noting an increasing number of landline telephony and cable TV users, while Croatia and Serbia registered high demand for internet.

Source: Executive Newsletter

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